Celebrities die a digital death

Celebrities are set to die a digital death starting on World Aids Day in the name of charity .

In the days of yore, if you wanted to be close to your idol or your favorite celebrity you had to spend hours waiting for them to show up at an event or literally stalk them.

Social networking sites created a revolution. Public figures are on facebook, myspace ,twitter and many other sites. They post personal messages; photographs and many things, which make their fans feel involved in their lives.  Not anymore though.

Celebrities are dying a digital death

The Digital life sacrifice campaign, headed by singer Alicia Keys aims to raise 1$ million. The campaign is for the Keep a child alive organization that helps victims of HIV and their families in India and Africa.

Image courtesy - Lindsanda1 http://www.photobucket.com

Justin Timberlake, Lady Gaga, Alicia Keys, Kim Kardashian, Serena Williams and Ryan Seacreast are among the few who’ve signed off social networking sites until they manage to raise that amount. Starting on World Aids day 2010, they die a digital death.

Images of the celebrities in coffins signifying their digital deaths have been shot as a part of this campaign along with videos of their “last tweet and testiment”.  These are already available on the internet for the public to view.

Fans are asked to donate money to buy the life back of their favorite celebrity and in the process save suffering children and their families. The site for making donations is www.buylife.org.

Leigh Blake, the president and co-founder of Keep a Child Alive, told the BBC: “We’re trying to sort of make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”

This concept is unusual and thought provoking. The photographs have shocked fans and the video is powerful.

In the 21st century, half the world is online. We spend hours on the internet and possibly a few of those reading stories about our favorites celebrities, looking for their images and reading their tweets.

This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” said Alicia keys, to the BBC. She has more that 2.6 million followers on twitter.

It makes you think about how powerful technology really is. It’s innovative and intelligent and its for a good cause so get clicking and save someone’s life today.. literally and digitally.


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One CommentLeave a comment

  1. I guess the intention behind this campaign is laudable. True, technology redefines all strategies.

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